余樱
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Name (Simplified Chinese):余樱
Name (Pinyin):YuYing
Gender:Female
Professional Title:Associate professor
Status:Employed
Education Level:With Certificate of Graduation for Doctorate Study
Degree:博士
Business Address:人文楼M404
E-Mail:
Alma Mater:华中科技大学
Teacher College:College of Economics & Management
School/Department:经济管理学院
Other Contact Information:
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Paper Publications
- YuYing,YuYing,QingPing.How Humor Reduces the Impact of Negative Feedback on Social Media.[J].Journal of Interactive Marketing,2022,57(4):601-613.
- YuYing,Fengjie Jing.The role of the third party in trust repair process.Journal of Business Research,2017,78233-241.
- Ying Yu,Bang Nguyen,Nan Zhou,ChenTing Su.Impact of material vs. experiential purchase types on happiness: The moderating role of self-discrepancy.Journal of Consumer Behaviour,2016,15(6):571-579.
- 杨艳,享受当下还是放眼未来——幸福导向对购买偏好的影响.营销科学学报,2023,3(2):
- 余樱,杨艳,景奉杰.怎样花钱更幸福？购买类型对幸福感的影响.心理科学进展,2019,27(12):2133-2140.
- 余樱,享乐适应理论的发展及应用.心理科学进展,2016,24(9):1663–1669.
- 景奉杰,涂铭.产品属性与满意度纵向关系演变机制：享乐适应视角.[J].管理科学,2014,27(3):94-104.
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