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余樱

Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Name (Simplified Chinese):余樱
Name (Pinyin):YuYing
Gender:Female
Professional Title:Associate professor
Status:Employed
Education Level:With Certificate of Graduation for Doctorate Study
Degree:博士
Business Address:人文楼M404
E-Mail:
Alma Mater:华中科技大学
Teacher College:College of Economics & Management
School/Department:经济管理学院
Other Contact Information:

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Paper Publications
Impact of material vs. experiential purchase types on happiness: The moderating role of self-discrepancy
Release time:2022-09-28    Hits:

Journal:Journal of Consumer Behaviour

Co-author:Bang Nguyen,Nan Zhou,ChenTing Su

First Author:Ying Yu

Indexed by:Journal paper

Correspondence Author:Fengjie Jing

Volume:15

Issue:6

Page Number:571-579

Translation or Not:no

Date of Publication:2016-08-01