李欣兰
Name (Simplified Chinese):李欣兰
Name (Pinyin):Li Xinlan
Professional Title:Lecturer
Status:Employed
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
E-Mail:
Teacher College:College of Economics & Management
School/Department:经济管理学院
Other Contact Information:
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Paper Publications
- Li Xinlan, Zhu Dong Hong and Chang Yaping (2023). The Negative Effect of Name: Mentions of Frontline Service Employee Name Reduce Online Review Persuasiveness.Journal of Service Research. https://doi.org/10.1177/10946705231200172,
- Chang Yaping, Li Xinlan* and Wang Xingyu (2023). Walls Have Ears: Word-of-Mouth Diffusions in Targeted Promotions Decrease Targeted Customer Retention.Psychology & Marketing,40,2711-2727.
- Wang Xingyu, Chang Yaping, Li Xinlan* and Yan Jun (2023). Addressing negative product attribute reviews: The case of advertising product attributes and corporate social responsibility information.International Journal of Consumer Studies,47(4):1449-1466.
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