李欣兰
Name (Simplified Chinese):李欣兰
Name (Pinyin):Li Xinlan
Professional Title:Lecturer
Status:Employed
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
E-Mail:
Teacher College:College of Economics & Management
School/Department:经济管理学院
Other Contact Information:
No content
Paper Publications
Chang Yaping, Li Xinlan* and Wang Xingyu (2023). Walls Have Ears: Word-of-Mouth Diffusions in Targeted Promotions Decrease Targeted Customer Retention
Release time:2024-07-05 Hits:
Journal:Psychology & Marketing
Volume:40,
Page Number:2711-2727
Translation or Not:no
Pre One:Li Xinlan, Zhu Dong Hong and Chang Yaping (2023). The Negative Effect of Name: Mentions of Frontline Service Employee Name Reduce Online Review Persuasiveness
Next One:Wang Xingyu, Chang Yaping, Li Xinlan* and Yan Jun (2023). Addressing negative product attribute reviews: The case of advertising product attributes and corporate social responsibility information
