龚璇
Supervisor of Master's Candidates
Name (Simplified Chinese):龚璇
Name (Pinyin):gongxuan
Professional Title:Associate professor
Status:Employed
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
E-Mail:
Teacher College:College of Economics & Management
School/Department:经济管理学院
Discipline:Other specialties in Business Administration
Other Contact Information:
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Paper Publications
- Brand Social Tags Analysis based on "Brand-Capability-tags" Tripartite Complex Network”.（ISTP检索，CMIC收录，）,2015,
- Gong,Xuan,Junyun Liao.Instant or Batch? Effect of release pattern on consumer satisfaction”, 2019, International Journal of Marketing Conferenc.International Journal of Marketing Conference(China：Best Paper Award),
- Gong,Xuan,Wei Wang.More Haste, Less Speed: How Update Frequency of Mobile Apps Influences Consumer Interest.Journal of Theoretical and Applied Electronic Commerce Research,2021,162922-42.
- 龚璇,吴津润.欲速则不达？基于组织吸收能力的迭代式产品创新机制研究.南开管理评论,2022,
- 龚璇,应用产品创新速度与用户评论之间的动态关系.管理科学,2021,34(5):29-40.
- Gong,xuan,Changzheng Wang,Maohong Liu.What Drives Sustainable Brand Awareness: Exploring the Cognitive Symmetry between Brand Strategy and Consumer Brand Knowledge.Symmetry,12(2):198.
- 龚璇,严燚.基于品牌共现关系的实证分析及其应用——以手机行业为例.信息资源与管理学报,2020,10(6):110-121.
- 廖以臣,龚璇.网络环境下广告怀旧有助于品牌的口碑传播吗?基于情感双维度视角.心理学报,2019,51(8):945-57.
- 朱华伟,龚璇.企业幽默能否化解消费者抱怨：幽默类型与关系范式的匹配.心理学报,2017,49(4):526-38.
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