Click:   The Last Update Time:--

龚璇

Supervisor of Master's Candidates
Name (Simplified Chinese):龚璇
Name (Pinyin):gongxuan
Professional Title:Associate professor
Status:Employed
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
E-Mail:
Teacher College:College of Economics & Management
School/Department:经济管理学院
Discipline:Other specialties in Business Administration    
Other Contact Information:

Email:

Paper Publications
What Drives Sustainable Brand Awareness: Exploring the Cognitive Symmetry between Brand Strategy and Consumer Brand Knowledge
Release time:2022-06-23    Hits:

Journal:Symmetry

Co-author:Changzheng Wang,Maohong Liu

First Author:Gong,xuan

Correspondence Author:Yi Yan

Volume:12

Issue:2

Page Number:198

Translation or Not:no

Included Journals:SCI