陈通
Supervisor of Master's Candidates
Name (Simplified Chinese):陈通
Name (Pinyin):chentong
Professional Title:Associate professor
Status:Employed
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Business Address:人文社科楼M408
E-Mail:tongchen@mail.hzau.edu.cn
Alma Mater:华中农业大学
Teacher College:College of Economics & Management
School/Department:经济管理学院
Other Contact Information:
PostalAddress：华中农业大学 人文社科楼 M408
Email：tongchen@mail.hzau.edu.cn
Scientific Research
Current position:
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Scientific Research
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Paper Publications
- Cai, W., Chen, T., Ren, T., & Qing, P. (2023). Watch out for the healthy trap! How food flavor influences healthiness evaluations and consumption. Food Research International, 173, 113379..
- Tong Chen et.al., Doing well by doing good: The effect of purchasing poverty-alleviation products on consumers' subsequent product preference in live streaming shopping, Computers in Human Behavior, 2023, 107753,.Computers in Human Behavior,2023,
- Yu, Y., Huang, L., Qing, P., & Chen, T*. (2022). How Humor Reduces the Impact of Negative Feedback on Social Media. Journal of Interactive Marketing, 0(0). https://doi.org/10.1177/10949968221123771.Journal of Interactive Marketing,2022,
- Tong Chen; Amar Razzaq; Ping Qing; Binbin Cao* ; Do you bear to reject them? The effect of anthropomorphism on empathy and consumer preference for unattractive produce, Journal of Retailing and Consumer Services, 2021, (61): 102556 .
- Tong Chen; Gnel Gabrielyan; Mitsuru Shimizu; Ping Qing* ; The halo effect of biofortification claims on taste inference and purchase intention, British Food Journal, 2021, 123(9): 2979-2995 .
Patents
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Published Books
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Research Projects
