陈通
Supervisor of Master's Candidates
Name (Simplified Chinese):陈通
Name (Pinyin):chentong
Professional Title:Associate professor
Status:Employed
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Business Address:人文社科楼M408
E-Mail:
Alma Mater:华中农业大学
Teacher College:College of Economics & Management
School/Department:经济管理学院
Other Contact Information:
PostalAddress：
Email：
Paper Publications
Yu, Y., Huang, L., Qing, P., & Chen, T*. (2022). How Humor Reduces the Impact of Negative Feedback on Social Media. Journal of Interactive Marketing, 0(0). https://doi.org/10.1177/10949968221123771
Release time:2022-09-20 Hits:
Impact Factor:11.318
DOI number:10.1177/10949968221123771
Journal:Journal of Interactive Marketing
Indexed by:Journal paper
Translation or Not:no
Date of Publication:2022-09-15
Included Journals:SSCI
Pre One:Tong Chen et.al., Doing well by doing good: The effect of purchasing poverty-alleviation products on consumers' subsequent product preference in live streaming shopping, Computers in Human Behavior, 2023, 107753,
Next One:Tong Chen; Amar Razzaq; Ping Qing; Binbin Cao* ; Do you bear to reject them? The effect of anthropomorphism on empathy and consumer preference for unattractive produce, Journal of Retailing and Consumer Services, 2021, (61): 102556
