涂铭
Supervisor of Master's Candidates
Name (Simplified Chinese):涂铭
Name (Pinyin):Tu Ming
Gender:Male
Administrative Position:市场营销系副主任
Professional Title:Associate professor
Status:Employed
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Business Address:人文楼M413
E-Mail:
Alma Mater:华中科技大学
Teacher College:College of Economics & Management
School/Department:经济管理学院
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Scientific Research
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Scientific Research
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Paper Publications
- 涂铭,丁周瑾,郭子政.抑制还是促进?面子意识对社交折扣的双刃剑效应.管理评论,2024,36(6):157-168.
- Tu Ming, Wang Xingdong*, Guo Kexin.(2023).The double-edged sword effect of materialism on energy saving behaviors. Journal of Cleaner Production, 411, 137382.(SSCI) .
- Ding Zhoujin,Tu Ming*,Guo Zizheng. Exploring the inhibitory effect of maximising mindset on impulse buying. Journal of Consumer Behaviour. 2023(2).（SSCI）.
- Tu Ming , Lei Wu, Hua Wan, Zhoujin Ding, Zizheng Guo, Jiayi Chen.The Adoption of QR Code Mobile Payment Technology During COVID-19: A Social Learning Perspective.Frontiers in Psychology,2022.
- 涂铭.顾客导向偏差的双刃剑效应.中国流通经济,2020.
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Research Projects
