李欣兰
教师姓名：李欣兰
教师拼音名称：Li Xinlan
职称：讲师
在职信息：在职
学历：博士研究生毕业
学位：管理学博士学位
电子邮箱：
所属院系：经济管理学院
所在单位：经济管理学院
其他联系方式
暂无内容
论文成果
- Li Xinlan, Zhu Dong Hong and Chang Yaping (2023). The Negative Effect of Name: Mentions of Frontline Service Employee Name Reduce Online Review Persuasiveness.Journal of Service Research. https://doi.org/10.1177/10946705231200172,
- Chang Yaping, Li Xinlan* and Wang Xingyu (2023). Walls Have Ears: Word-of-Mouth Diffusions in Targeted Promotions Decrease Targeted Customer Retention.Psychology & Marketing,40,2711-2727.
- Wang Xingyu, Chang Yaping, Li Xinlan* and Yan Jun (2023). Addressing negative product attribute reviews: The case of advertising product attributes and corporate social responsibility information.International Journal of Consumer Studies,47(4):1449-1466.
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