陈通
硕士生导师
教师姓名：陈通
教师拼音名称：chentong
职称：副教授
在职信息：在职
学历：博士研究生毕业
学位：管理学博士学位
办公地点：人文社科楼M408
电子邮箱：
毕业院校：华中农业大学
所属院系：经济管理学院
所在单位：经济管理学院
其他联系方式
通讯/办公地址：
邮箱：
科学研究
研究领域
消费者行为，新产品营销，新媒体营销，农产品营销
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论文成果
- Cai, W., Chen, T., Ren, T., & Qing, P. (2023). Watch out for the healthy trap! How food flavor influences healthiness evaluations and consumption. Food Research International, 173, 113379..
- Tong Chen et.al., Doing well by doing good: The effect of purchasing poverty-alleviation products on consumers' subsequent product preference in live streaming shopping, Computers in Human Behavior, 2023, 107753,.Computers in Human Behavior,2023,
- Yu, Y., Huang, L., Qing, P., & Chen, T*. (2022). How Humor Reduces the Impact of Negative Feedback on Social Media. Journal of Interactive Marketing, 0(0). https://doi.org/10.1177/10949968221123771.Journal of Interactive Marketing,2022,
- Tong Chen; Amar Razzaq; Ping Qing; Binbin Cao* ; Do you bear to reject them? The effect of anthropomorphism on empathy and consumer preference for unattractive produce, Journal of Retailing and Consumer Services, 2021, (61): 102556 .
- Tong Chen; Gnel Gabrielyan; Mitsuru Shimizu; Ping Qing* ; The halo effect of biofortification claims on taste inference and purchase intention, British Food Journal, 2021, 123(9): 2979-2995 .
专利
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著作成果
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